We’ve just released a new tips and tricks video which explains that as you progress through the levels of Cat Match, harder to rehome cats and rarer types of cats are unlocked. For example black cats, which are often overlooked, will need greater promotion in order to rehome them from your simulated adoption centre.
This mirrors our real life adoption centres and branches, which find that some cats are often overlooked by potential adopters, just because of the colour of their fur, a medical condition or their age.
That’s why we hold an annual celebration of black and black-and-white cats every year. Keep an eye on our blog and social channels for activity around National Black Cat Day next week.