Much as I love my job I always heave a bit of a sigh of relief when the end of November rolls by each year as that’s when the CP show comes off the road for the winter. Not that winter is a quiet time – far from it! There’s a huge amount of planning needed for each year’s season which, due to the variety of indoor and outdoor events that CP attends centrally, now starts in early March.
I manage Cats Protection’s presence at a range of large consumer shows that are often held in big venues like the NEC in Birmingham. We go to these events to put the CP brand in front of a large, sometimes national audience and encourage support for our work on a big scale.
|Cats Protection's new indoor shows stand|
This year we’re looking forward to working with some of our new branch development colleagues on the stand; their plan is to use some of the shows as one of a number of Cats Protection volunteer recruitment activities. It doesn’t matter though if staff or volunteers can’t make a show – our experienced team are happy to support the network with any useful or relevant messaging for a particular event. The shows team attends an annual training day and are briefed in advance of each event. So whether there’s a new homing centre opening in the area, a local neutering campaign, or some new educational video content to promote via our iPad or screen, we’re confident that the team will do their best to ensure that our messages get out there.
|Cats Protection's stand information corner|
In keeping with our strategic objective of raising awareness of the charity and its work, we’re expanding the shows programme this year and plan to attend around 20 events. As well as the perennially popular Knitting & Stitching and BBC Good Food Shows, we’ll be making an appearance at several ‘new to CP’ events including Gardening Scotland, RHS Malvern and the Norfolk and Cheshire county shows. Wherever we go the shows’ aims remain the same: to support the work done by volunteers and staff in the area or region, and to strengthen awareness of the charity.
|Welcome to the Cats Protection stand!|
I’m looking forward to bringing you regular updates about the shows as the year progresses and hope to meet lots of you at the various venues we’ll be visiting.