Monday, 2 April 2012

Did we really microchip our Chief Executive?

Did you see our latest video that we launched yesterday?

Okay, next question, who fell for it?! Yes, it was our attempt at an April Fool prank!

We hope that you enjoyed seeing our Chief Executive, Peter Hepburn, appearing to be microchipped and can assure you that no microchips were wasted and also that Peter emerged unscathed from the filming!

We decided that it was about time we did something fun for April Fool’s Day and wanted to get across an important message at the same time, so we hope that we have achieved both of those objectives with our little act of mischief.

As we mentioned in the video, mircochipping is the safest, most reliable and only permanent way of identifying cats if they get lost, but an incredible 83 per cent of those coming into our care do not have a microchip.

Microchipping is a simple, painless procedure that could be the difference between being reunited with your cat and not seeing him again if he goes missing, but not enough people are getting their feline friends chipped.

If you haven’t got your cat microchipped yet, we would strongly urge you to consider asking your vet about this simple but important procedure.

You can find out more about microchipping on the Cats Protection website.  


  1. I think this is a great fun way of showing how quick and simple the procedure is, as well as being very important when a cat goes missing or is found. Good for Cats' Protection for using humour to get the message across!

  2. Cats and kittens make wonderful pets. They are fairly neat, warm and affectionate, and need little care compared to other pets such as dogs. However, even cats can be a hassle to clean up after if you do not have the right litter box. It is important to know what to look for in a litter box before going out and buying one so that both you and your cat are pleased with the results. There are various kinds of litter boxes that serve different purposes. Litter boxes may be referred to by a variety of names such as a sand box, sandbox, poop box, litter tray, litter pan, cat box, or cat box, but they are all referring to the same object, which is a cat urine and feces disposal tray designed for indoor use. Here is a list of the different kinds of litter boxes and what to look for.
    Traditional Litter Boxes:
    If you are the traditional and simple type and don't like to bother with the fancy and complicated products that are on the market today, you are better off sticking with these traditional litter boxes.
    Related Coverage - Cat Kitten Litter Box - Different Kinds There are different kinds of cat litter boxes that are being sold in pet shops and you might be confused on what to get. Read this article to find out which kind of you need. Cat Litter Box Furniture to Hide the Mess and Give Style to Your Home - Cats and kittens litter box furniture is a great way to disguise your feline's toileting area. Find out what styles are available to find the perfect one for your home. Most automatic cat boxes require that the cat be at least six months old. Read more at LINK or read more
    TG, Murfreesboro, TN
    Posted: 4/8/2012

  3. If it wasn't for a microchip we would never have known what had happened to our Willow, she was hit by a car and the same day we had a call from the vet because someone had brought her in. Sadly she did not survive but it saved us days and weeks of worrying.